What were the hot topics in email marketing in 2012? According to our blog posts, readers showed an interest in mobile email marketing, improving email campaign performance and B2B email marketing.
Two of our top five blog posts were on mobile email topics including responsive email design and mobile email marketing statistics. Marketers are always interested in learning how to get better results, so other popular posts covered re-focusing your email message, creating better subject lines and ways to send more relevant, engaging emails. Two B-to-B email marketing posts also were among the most read including ways to improve B2B email marketing and B2B holiday email marketing ideas.
Our series of “stop making these mistakes” posts covering email marketing strategy, copywriting, design and programming mistakes would have likely cracked the top 12 had they not been published so late in the year.
Here’s the complete list of our top 12 posts from 2012:
2. 10 Tips To Improve Your B2B Email Marketing
3. 5 Tips to Re-Focus Your Email Marketing Message
4. Using Animated GIFs for Animation In Email
5. 22 Amazing Mobile Email Marketing Statistics
6. 13 Amazing Facts About Email
7. Why Using A No-Reply Address Is A Bad Idea: 6 Reasons
8. Mobile, Tablet or Desktop? Consider Your Audience Device When Creating Content
9. A Better Subject Line in 60 Seconds
10. 7 B2B Holiday Email Marketing Ideas
11. Think Outside the Email: 6 Ways to Send More Relevant, Engaging Emails
12. Stop Making These 10 Email Marketing Strategy Mistakes
Which ones did you find most informative? Any email marketing topics you’d like us to cover in 2013?
Our Top 12 Email Marketing Blog Posts of 2012 is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!
